You can't improve a classic, right? Not usually no. But, somehow Penguin have managed it.
Based on the original design - which is over 50 years old - the newly shaped Earl polo includes a shrunken collar, shortened placket and a more slimmer and contemporary fit - all ideal for the modern man.
Prepare for the spring showers with this Mountain Coat from Original Penguin. Wear with jeans and trainers for a great (and practical) casual weekend look. Original Penguin, £120.
Want to be there? I have two tickets to giveaway to the first of a series of secret gigs organised by Original Penguin. The first, held in London on September 13, features Jack Bugg, heralded as one of the 'artists to watch' in 2012 by Radio 1.
To win, all you have to do is enter your name and email in the comment box below, and explain why you want the two tickets. Winners will be decided by random.org.
Teaming up with creative fashion stylist Way Perry, Original Penguin have produced an exclusive video to launch their spring/summer 2012 chino collection.
Styled in a variety of colour clashing looks, Ash Stymest and Dylan W represent the fun, energy and diversity of the brilliantly made chino offering. Available at originalpenguin.co.uk.
With more brilliant brands than most, you wouldn't think they'd have room for much more. Yet high street retailer, Urban Outfitters, has teamed up with Original Penguin to create a series of 12 archive pieces.
Remixed to emulate the feel and spirit of collegiate Americana, these winter essentials are perfect to combat the cold.
Layer with your other A/W essentials for a great seasonal outfit.