Friday, 20 May 2011

Project Ocean

Look great and earn peace of mind with this t-shirt from famed activist and fashion designer Katharine Hamnett. This Stop and Think t-shirt has been created as part of Project Ocean, a partnership between fashion giant Selfridges and the Zoological Society of London. Together they challenge the public to imagine a world with no more fish in the sea.

The project involved has created a number of t-shirts to increase awareness of the issue over-fishing, thus making change and raising money along the way. Buy one of these from the inspiring collection, and £10 of the purchase price is given to the Zoological Society of London to set up new - and maintain existing - marine reserves across the globe. Not only are you helping a great cause, you will look great too. As shown in the picture, pair with some slim/skinny jeans for a stylish casual look:

Various designs available at Selfridges. (Note Selfridges does not make any profit from the sale of these t-shirts)

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