Thursday, 22 September 2011

Introducing... LN-CC

Not aware of LN-CC? You will be now...
Consisting of an online platform, and a 5,000sq ft store space in East London, LN-CC are a ridiculously stylish retail concept, initiated by John Skelton (formerly of Oki-ni and Harrods) and Daniel Mitchell, with store design by celebrated set designer Gary Card.
Unlike many other menswear brands out their, LN-CC doesn't just stop at clothing. In fact, the London store consists of THREE rooms - a book and record store, a club space for private events, and a working photography studio which is linked together by an indoor forest and a futuristic skeletal tunnel. Not heard anything like it? Thought not.
But don't go thinking their clothing suffers from lack of attention... The retailer deals with only the best of brands, including Balenciaga, Jil Sander, Dries Van Noten and Rick Owens. The outcome?  A street wear influenced selection of some of the best produced and most sought after products in the world.
Now you might be struggling to picture this magnificent concept. So here, as always, The Modern Man has helped you out:

Club used for private functions

Earth room - just one of the many rooms showcasing the superb clothing collections

Most stylish libary ever?

Light room

Warmth room- more clothing

LN-CC A/W collection| Left: Nigel Cabourn duffel coat| Right: Nonnative trooper vest.

Left: Yohji Yamamoto double breasted coat| Right: Dries Van Noten sweater.
Store visits are appointment only. Book a visit here.

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