Boy London launches in Selfridges| UK Exclusive

Created back in 1977 amidst the infamous punk movement, Boy London is an iconic British institution with an instantly recognisable aesthetic.

Championed by famous faces from Andy Warhol to Rihanna, the new collection at Selfridges is perfect for the modern man.

Typified by clean shapes and bold graphics, the range includes monochrome sweats, tees, caps and leggings, offering a whole new dimension to menswear.

Mithun Ramandi, menswear buyer at Selfridges, says its addition to the store is great news. "My team and I are constantly on the lookout for directional brands to add to our mix which our customers can't find anywhere else - so it's great to be able to house the complete Boy collection exclusively.

"There's something so intrinsically 'street' about it, and we always see a great reaction to that aesthetic. What's more, the price point makes it hugely accessible."

Available from today at Selfridges London.