Tuesday, 13 September 2011

ASOS release first ever digital menswear campaign for A/W

Video: One of three films made for the campaign

Today, online fashion giant, ASOS, have launched their first EVER innovative digital Menswear campaign for their stunning new Autumn/Winter collection.

Titled 'The ASOS Urban Tour', the new campaign is a fully interactive digital experience, setting out to uncover subcultures from across the globe, whilst featuring the latest trends in culture, music, art and fashion. Utilising state-of-the-art technology, the campaign is made up of three films, and visits some of the best cities from around the world - London, New York, L.A, Berlin, Paris, Tokyo and Shanghai.

Cleverly showcasing the 2011 A/W collection, the films also allow its viewers full shopping capability from the looks worn by the performance artists.

Without a doubt, this blinding campaign is set to be one of the most exciting and pioneering menswear executions to date!

To discover more visit ASOS Urban Tour now.

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