Friday, 27 January 2012

Dr. Martens #FirstandForever

Everyone remembers their first love, and many of you will also recall your first pair of Dr.Martens...

#FIRSTANDFOREVER is the brand new campaign from AirWair specialist, Dr.Marten - shot by Gavin Watson, and starring Agyness Deyn and Ash Stymest.

Created for SS12, the campaign is continuing on from the 'First Heartbreak' story of AW11. Once again it uses a clever combination of imagery and film, following Deyn and Stymest on a spontaneous journey of 'First' moments and experiences.

Where last seasons video focused on the raw emotions of 'heartbreak', for spring/summer there is a much lighter spirit!

With the campaign, obviously comes new product, and you won't find much better than the new batch of footwear from Dr.Martens.

Head over to now to share your 'first'. It could be a girl, boy, TV show or pair of Dr.Martens. We all have our own loves and experiences...

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