Created in 2010, Chess London offers the modern man a wardrobe that allows him well designed, high quality apparel built on honoured British tradition tailoring.
Its subtle details and touches of individuality have already attracted the interests of high profile ambassadors including NBA star Luol Deng, footballer Phil Jones, and guitarist for Florence and the Machine, Rob Ackroyd.
"Chess London's signiature style is 'detail under cover'. Our style is classic with a modern twist. We are a brand that is led by design and quality.
"At Chess London we appreciate classic British menswear from the eye of a modern Londoner who wants to look his best, and it's from this contrast we draw our inspiration," says designer Ali Riaz.
For spring/summer 12, the collection is characterised by its excellent quality, durability and wearability. Featuring suits, jackets, jumpers, outwear and accessories, Chess London is set to add a touch of class to the world of menswear.
Go to Chess London now to follow their live launch countdown.